Bluesponge shifts focus to interactive work
By Adnews Staff
Montreal-based Bluesponge has repositioned itself as an interactive agency. The firm opened in 2000 as primarily a production studio. "This move is a natural evolution for Bluesponge," said company president Fady Atallah. "There is so much happening on the interactive front right now that the industry needs the best, and we fit into this category. Coming from a purely Web culture, we offer what very few other agencies can do and we intend to preserve that. We've maintained good relationships with many agencies in the city who enjoy our energy and our creative work for their online campaigns." The company's services include online strategy, creative development, branding, interface design and rich media content production.