Clorox conducts street promotion in Montreal
Clorox will conduct a promotion in Montreal on April 9 and 10 in support of its Javex brand of bleach. On those days, promotional workers will travel the Plateau Mont-Royal area of the city in a branded vehicle, collecting used clothing and monetary donations door-to-door on behalf of l'Accueil Bonneau. The clothing will then be hung on a large clothesline in Dorchester Park until April 12, where promotional workers will again collect donations and distribute Javex discount coupons. The initiative was developed by Newad of Montreal.