Tennis Canada hires Field Day
Tennis Canada has hired Toronto-based Field Day to develop a direct marketing campaign for the 2008 Rogers Cup tournament. The campaign will consist of two direct mail pieces. The first promotes single ticket seats at the event, while the other promotes the availability of executive suites. The pieces will be supported with follow-up email. "We need to ensure that our marketing dollars are getting the best ROI possible, therefore campaign metrics are crucial," said Adam Bloom, regional director of marketing and promotions at Tennis Canada. "Field Day delivered impressive measurable results with their previous direct marketing campaigns." The Rogers Cup will take place in Toronto from July 19 to 27.