Frigidaire conducts 90th anniversary contest
Appliance company Frigidaire is conducting a contest to promote its 90th anniversary. During the initiative, called the 90 "Years of Making Life Easier Sweepstakes," the company will give away 90 appliances. The contest began on Jan. 12 and will run until March 31. Consumers can enter the draw online at <http://www.frigidaire.ca>. The contest is being promotes with in-store materials, email ads, a print campaign and public relations. The promotion was developed by Scratch of Toronto.