CTV readies Super Bowl Game Face promotion
By Adnews Staff
CTV will begin a contest promotion tomorrow called the "Super Bowl Game Face" to promote its broadcast of the National Football League Super Bowl championship game on Feb. 3. The contest will run until Jan. 30. Until then, viewers can enter by submitting photographs of their faces online at <http://nfl.ctv.ca>. A judging panel will select 20 faces which will be displayed in a series of four 15-second commercials during the game broadcast. All the photographs will be posted on the website. The contest will be promoted with commercials on CTV during the divisional playoff games beginning this weekend. The promotion was developed in-house by the CTV Creative Agency.
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