H&M prepares new campaign
By Adnews Staff
Clothing retailer chain H&M will break a new advertising campaign in early October for a new product line called the Roberto Cavalli at H&M collection. The campaign will include television, theatre, outdoor, newspaper and magazine ads. The creative makes use of photographs of various fashion models at the Cavalli residence in Florence, Italy. "The campaign invites our customers into Cavalli's unique and beautiful world of fashion," said Jörgen Andersson, marketing director at H&M. "Fashion can be glamour and fantasy, and at its best it may even make reality a little bit more fun."
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