Palette gets more work from Canadian Breast Cancer Foundation
By Adnews Staff
Toronto-based Palette PR has been retained by the Canadian Breast Cancer Foundation to conduct public relations for its CIBS Run for the Cure fundraising initiative. This will be the second year Palette has handled this assignment, which will include media training, media relation and local PR support at the 53 national event sites. "The run is our most significant fundraising event, but it also presents a unique opportunity to raise awareness on a national level for the foundation and the work we do in the prevention, research and treatment of breast cancer," said Sharon Wood, executive director of the foundation. "We believe that Palette is well-positioned to drive public awareness for the run, the foundation and issues of breast cancer." The event will take place on Sept. 30.