Decima Research joins Harris Interactive
By Adnews Staff
Toronto-based Decima Research has become part of Harris Interactive, a market and opinion research firm based in Rochester, NY. The company will now be known as Harris/Decima. Bruce Anderson will remain in the position of president. No financial details are available. "Over the last few years we had been approached by a number of companies, and in no case did the potential fit seem as perfect as with Harris Interactive," said Anderson. "Their entrepreneurial spirit, the pace they set for themselves and their commitment to lead the development of the online research industry made it easy to decide to discuss a relationship." Decima has 125 employees in Toronto, Montreal, Ottawa and Vancouver. According to the company, its revenues last year were approximately $30 million.