BMW creates music label to promote Mini
By Adnews Staff
BMW Group Canada of Whitby, ON has launched a promotional music label tied to its Mini brand called Def Mini Records. Visitors to the label's website at <http://www.defminirecords.com> will be able to download a collection of songs developed exclusively for the initiative. The site also contains music videos and band interviews, as well as karaoke and ring tone versions of the songs. The music label concept was developed by Start and Interone Worldwide.
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