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GCI Group wins Durex account

SSL Americas has appointed GCI Group of Toronto its public relations agency of record for the Durex condom brand in Canada. The agency won the account in a competitive review involving an unknown number of firms. GCI impressed us with their creativity and passion for our business and they were able to show us that they could have fun with our brand in a strategic way," said Ted Conley, vice-president of marketing at SSL Americas. The assignment includes media relations and communications in support of marketing activities for Durex.

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