Nissan Canada sends promotional work to Kubik
By Adnews Staff
Toronto-based automaker Nissan Canada has hired Kubik of Amsterdam to handle sponsorships and promotions surrounding the fall launch of a new vehicle called the Rogue. Kubik specializes in producing exhibits and installations. The agency has handled exhibit work for Nissan for some time. "From our perspective, there is a tremendous benefit to working with long-time suppliers such as Kubik," said Danny Burns, national marketing manager at Nissan Canada. "They understand our brands, they get the look and feel we are after, and they bring tremendous value to the relationship. We saw Kubik's creative expertise and realized that we had an underutilized asset. When we wanted to strategically grow our sponsorship programs, Kubik was perfectly placed to help us. This type of strategic, creative work is not something that we have traditionally sought from Kubik, but at Nissan we're always looking for partners that can bring our brand to life." The Rogue campaign will include online elements, publicity, media events, contests, dealership materials and a promotion called the "Nissan Rogue Tailgate Party" that will take place at the Grey Cup Festival in November.