Dynatech Action hires Weber Shandwick
By Adnews Staff
Mississauga-based toy company Dynatech Action has retained Weber Shandwick of Toronto as its public relations agency of record. The firm will work to raise awareness in Canada of the company and its product lines, which include Storytime Theater, Strawberry Shortcake, Spy Gear and Verticon. "We chose Weber Shandwick as our public relations agency because of its energy and enthusiasm in delivering creative and effective campaigns as well as its knowledge of the media and our industry," said Dynatech president Brad Pedersen. The assignment includes national public and media relations as well as direct-to-consumer activities and other specialized initiatives.
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