Indigo readies Harry Potter street promotion
By Adnews Staff
Book retailer Indigo will conduct a street promotion in Toronto on July 20 in support of the release of Harry Potter and the Deathly Hallows. The promotion will begin four hours before the book goes on sale at midnight at the Indigo location in the Manulife Centre shopping mall. During the initiative, Bay Street will be closed between Charles and Bloor Streets. The street will be used to present live music, jugglers, a magic show and various animals. The promotion will also include recreations of various locations and activities from the books.
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