Nestle conducts Haagen-Dazs campaign
By Adnews Staff
Nestlé has begun a new radio campaign in support of its Häagen-Dazs ice cream brand. The six commercials compare the desire for the ice cream with other desires. In the first ad, a woman says, "I heard that the average man thinks about Häagen-Dazs every seven seconds. Unbelievable. How do they get anything done?" The campaign, developed by JWT Toronto, will run through the summer. "The new campaign plays on our reputation as the ultimate pleasure," said brand manager Ryan Saunders. "The creative reinforces the pure pleasure of the Häagen-Dazs experience in a humorous, clever and personal tone."
« Back Next »
Comments
blog comments powered by Disqus