Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Nestle conducts Haagen-Dazs campaign

Nestlé has begun a new radio campaign in support of its Häagen-Dazs ice cream brand. The six commercials compare the desire for the ice cream with other desires. In the first ad, a woman says, "I heard that the average man thinks about Häagen-Dazs every seven seconds. Unbelievable. How do they get anything done?" The campaign, developed by JWT Toronto, will run through the summer. "The new campaign plays on our reputation as the ultimate pleasure," said brand manager Ryan Saunders. "The creative reinforces the pure pleasure of the Häagen-Dazs experience in a humorous, clever and personal tone."

« Back Next »

Related stories Comments