SPRINT COUTING CHINESE
By Adnews Staff
Toronto-based Sprint Canada is targeting the Chinese community in Canada with its latest campaign for residential long-distance service. Print started this week and TV begins next week. Material such as brochures will also be used, as well as event marketing. The Chinese language campaign was created by Prime Advertising of Toronto. It focuses on The Most Worldwide service, which allows customers a 50% discount off the numbers they call the most in Canada, the U.S. and overseas. In addition, they receive another 15% discount on all other calls. Research done by Sprint shows that Chinese Canadians are among the highest per capita monthly spenders on long-distance service in the country.
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