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Red Bull hires Edelman Canada

Energy drink maker Red Bull Canada has hired Edelman Canada as its communications agency. The firm will work to build the Red Bull brand through traditional media campaigns as well as through new media and social media activities, according to Edelman. “We feel that Edelman will help us to generate stronger and more relevant programs when delivering an experience to the consumer through events, editorial or word of mouth marketing,” said Keith DeGrace, director of communications at Red Bull Canada.

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