COHON WINS PR AWARD
By Adnews Staff
MacDonald's Restaurants of Canada's senior chairman George Cohon was being presented with the Canadian Public Relations Society's 1995 CEO Award. In accepting the award he discussed the role of McDonald's worldwide, the operational and cultural challenges faced in the global marketplace and how McDonald's brought the Big Mac to Moscow. The prize is presented each year to an outstanding Canadian business leader who best demonstrates a commitment to communications and business excellence.
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