Montreal Gazette promotes special report
By Adnews Staff
The Montreal Gazette has begun an out-of-home campaign to promote the publication of a special report called “Degrees of Separation.” The campaign, which is aimed at English-speaking readers, consists of ads in the restrooms of various restaurants, bars and fitness centres in certain areas of Montreal. The creative, which is intended to recreate the look of a message written in lipstick on a mirror, encourages viewers to read the report, which is about the presence of women in university sectors. The campaign, which will run from Jan. 30 to Feb. 7, was developed by Bleublancrouge. The media is from Zoom.
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