Wow Mobile Media introduces truck trailer advertising
By Adnews Staff
Toronto-based out-of-home company Wow Mobile Media has begun selling advertising on the sides of truck trailers in southern Ontario. The firm is offering the service in conjunction with a number of truck transport companies. Ads will be displayed on an inventory of 500 trailers 26, 48 and 53 feet in length. “Recent data shows that almost 74% of Canadians drive to work and on average they spend 58 minutes commuting each day,” said Lyle Goodis, president of Wow Mobile Media. “Our clients receive over double the ad space area at less cost versus a traditional 10 by 20 foot billboard.”
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