Neo Advertising, Artisan Live form alliance
By Adnews Staff
Toronto-based out-of-home media company Neo Advertising has signed an agreement with Artisan Live of Markham, ON. Artisan will produce digital signage content for Neo, handle media sales and extend its affiliate program to Neo’s clients. Both companies specialize in mall-based and in-store advertising displays. “Neo Advertising must collaborate with out-of-home and merchandising budgets as the shift from television to the retail level is happening,” said Benjamin Mathieu, CEO of Neo in Canada. “Partnering alongside Artisan Live, which produces content and works with many brands, agencies and retailers, will allow us to keep on top of this shift.”
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