Caisses Desjardins conducts street campaign in Montreal
By Adnews Staff
Montreal-based financial company Caisses Desjardins has begun a marketing campaign intended to highlight the firm’s contributions to the communities in which it operates. The street campaign involves promotional workers in eastern Montreal helping passers-by by carrying bags, checking bus schedules, opening doors and other activities. Yesterday, a group of promotional workers distributed branded umbrellas as the exits of the Jean-Talon metro station while saying, “This is not a promotion. It’s Desjardins giving back to you.” The promotion was developed by Newad, Groupe Paradox Communication and Réservoir.
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