CNW Group adds video to MediaVantage service
By Adnews Staff
Toronto-based CNW Group has expanded its MediaVantage online media monitoring service. Users of the service, which tracks video-based coverage of its clients in broadcast media, will now also be able to view video clips of the coverage they received. “We know how important it is to our clients to be able to measure the overall reach of their message,” said Nicole Guillot, vice-president of new products at CNW. “By integrating our in-house media monitoring service with video distribution we are able to ensure that our clients receive the most inclusive and cost-effective overview of their communications campaign.” The service tracks media coverage in 40 Canadian markets and includes traditional and specialty channels in English and French.