Toronto-based CNW Group has modified its MediaVantage media monitoring service. The changes are intended to provide clients with a more complete view of what is being said about their brands, particularly on social media websites such as Facebook, Flickr, YouTube and Twitter. The service also includes "automated sentiment analysis" for online news, social media posts, print publications and US broadcast clips. "Social media has an ever-increasing impact on how brands are perceived," said Mark Ramsay, senior vice-president at CNW. "To stay on top of their corporate reputations, professional communicators need to have a well-rounded communications strategy in place. With MediaVantage's latest update, we give users first-rate coverage of social media content and a broad range of other media types, in a single interface, to be able to stay ahead of the issues."