Pizza Pizza of Toronto conducted a promotion in Halifax this weekend in support of the opening of a new location in that city. The promotion took the form of a "city-wide pizza party" on July 28 and was intended to raise awareness of the chain's expansion into the city over the past two years. "We're going into year three of our partnership with the Grafton Connor Group, and it has already resulted in four solidly-performing locations," said Pat Finelli, chief marketing officer at Pizza Pizza. "In the Grafton Connor Group, we've found a professional and motivated partner that lives by our core values of innovation, customer service, quality and community. That means the world to us and suggests a very promising future for Pizza Pizza in the region." Halifax-based restaurant operator Grafton Connor Group holds the rights to the Pizza Pizza expansion in that area.