BB Bargoons hires Top Drawer Creative
By Adnews Staff
Toronto-based home decor retailer BB Bargoons has appointed Top Drawer Creative, also based in Toronto its new agency of record. The account includes brand development, advertising, Web work and customer relationship management. According to the chain, the hiring of an ad agency is part of its plan to refresh and raise awareness of its brand in Canada. “Top Drawer has a firm understanding of retail,” said Lisa Nicholl, CEO of BB Bargoons. “They’ve got a sophisticated creative style and I was impressed by the strong emphasis they put on measurement. In retail we are tuned very closely to the bottom line, so it is vital that we work with an agency that understands this aspect of the business and is able to lead us in a direction that generates clear results.” BB Bargoons operates three locations in the Greater Toronto Area and one in Burlington, ON. The company plans to open an additional GTA store within the next 18 months and then expand into other provinces.