Direct Impact Marketing hires High Road Communications
By Adnews Staff
Direct Impact Marketing of Toronto has retained High Road Communications, also based in Toronto, as its public relations agency of record. Direct Impact is a business-to-business lead generation service aimed at marketing and sales people. High Road will work to raise awareness of the company in Canada and the US through media relations and industry interaction, as well as public relations. “The team at High Road have truly impressed us with their tech savvy and are extremely knowledgeable and passionate about what they do,” said Robert Lesser, president of Direct Impact.
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