Panasonic promotes Viera televisions
By Adnews Staff
Consumer electronics company Panasonic Canada has begun a new national advertising campaign in support of the Viera line of flat-panel television sets. The television and print advertising, developed by Bensimon Byrne of Toronto, promotes the brand as the “ultimate home theatre.” This is the agency’s largest campaign for Panasonic since winning the account in February. “Viera televisions are among the best in the segment,” said David Rosenberg, creative director at Bensimon Byrne. “We needed to make sure our advertising reflected this in a way which allowed it to stand out from the competition.” The 30-second commercial depicts a number of people in Guatemala surprised by falling snow. It ends with a voiceover saying, “You’ve never seen anything like it in your life.”