Future Steel Buildings hires Northern Lights
By Adnews Staff
Northern Lights Direct Response Television of Toronto has been hired by Future Steel Buildings of Markham, ON to create a television campaign for the US market. The 60- and 30-second commercials will promote the company’s metal building kits and pre-fabricated buildings. “We added DRTV to our marketing mix to widen our reach and take our marketing efforts to a new level,” said Sean Keenan, vice-president of marketing at Future Steel. “Their experience in creating and managing successful campaigns and their passion for building our business make Northern Lights the ideal partner.” The campaign will break on Oct. 2.
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