Absolut Eruption campaign begins in Toronto
By Adnews Staff
V&S Absolut Spirits has begun an out-of-home advertising campaign in Toronto to promote a new flavoured vodka called Absolut Ruby Red. The campaign, called “Absolut Eruption,” will consist of 20 sidewalk drawings in areas of high pedestrian traffic around the city. Each drawing gives the illusion of a three-dimensional bottle of vodka breaking through the concrete, surrounded by grapefruits. The drawings are being created by local artists Bunthen Sou and Chris Jolly. Public relations for Absolut are handled by Apex Public Relations of Toronto.
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