Nature Canada hires Buzzworthy Marketing Group
By Adnews Staff
Ottawa-based Nature Canada has retained Buzzworthy Marketing Group of Toronto to develop corporate partnerships and licensing initiatives. The non-profit organization, formerly called the Canadian Nature Federation, conducts various programs relating to bird conservation, wilderness protection, endangered species and national parks. Nature Canada will use Buzzworthy to set up cause-related marketing initiatives with corporations intended to educate consumers about the importance of nature. The agency will also develop programs intended to demonstrate the conservation can be good for business.
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