Shaw Festival hires Lifecapture Media
By Adnews Staff
Toronto-based Lifecapture Media has been appointed interactive agency of record by the Shaw Festival of Niagara-on-the-Lake, ON. Lifecapture will develop several online marketing programs for the theatre festival over the next nine months. These initiatives will seek to engage current audience members and attract new audiences. “We want the Shaw Festival website to be the ‘must-go-to’ theatre site,” said Jill Planche, director of resource development for the festival. “With that in mind, we knew we had to find the most savvy and innovative interactive team to help us. We found Lifecapture Media and are very excited to work with them on expanding our use of the Internet by creating a lively set of e-marketing communications messages and initiatives.”