CAMPAIGN HOUSE TAKES PROMO ACROSS THE BORDER
By Adnews Staff
Campaign House Worldwide of Toronto will take its BASF Canada in-store merchandising program to the U.S. this month. This is a contest with a top prize of a trip for two to the 1996 Olympics in Atlanta and a number of second prizes in the form of a Panasonic Shockwave Walkman. Campaign House has localized the Canadian campaign for the U.S. market, and in some instances personalized it for different retailers by including their logos on the P-O-S materials. The campaign was launched in Canada at the beginning of May.
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