BASKIN ROBBINS HAS MORE BLAST
By Adnews Staff
U.S.-based Baskin Robbins International added a chocolate flavor to its Blast line in Canada this week. The new Chocolate Blast is a chocolate milk shake with ice, topped with whipped cream and sprinkled with cocoa. Baskin Robbins is pushing the confection with radio, transit, outdoor and TV advertising, as well as free standing inserts. All but the TV ads were created by Manning Associates Advertising of Toronto. The TV ads were done by Highway One Communications of San Francisco. Chocolate Blast was launched in the U.S. on April 15. It is the newest member of the blast family, which also includes Cappuccino Blast and Paradise Blast. Paradise itself comes in two flavors: Strawberry Luau and Pina Colada.
« Back Next »
Comments
blog comments powered by Disqus