Live Nation hires The Hive Strategic Marketing
By Adnews Staff
The Hive Strategic Marketing of Toronto has been appointed global agency of record by concert promotions company Live Nation of Los Angeles. Live Nation was the live entertainment division of Clear Channel Communications before being spun-off into an independent firm last year. The Hive received the assignment based on its work in launching the Live Nation brand. The agency will handle the account from its Los Angeles office.
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