Frigidaire begins summer promotion
By Adnews Staff
Frigidaire Canada of Mississauga has begun a joint promotion with Loblaws and Cuisinart called the “Cool Summer Sweepstakes.” From July 10 to Aug. 21, consumers can enter a draw for one of three prize packages consisting of a refrigerator and a $200 Loblaws gift card. Secondary prizes will include 10 Cuisinart ice cream makers and 10 $50 gift cards. The contest, which will be conducted through the company’s website at <http://www.frigidairecanada.ca>, will be supported by in-store and online materials, along with magazine advertising. The promotion was developed by Scratch of Toronto.
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