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Frigidaire Canada holds Making Life Easier contest

Appliance maker Frigidaire Canada of Mississauga has begun a contest called "Making Life Easier." The prize packages include the services of a chef, a landscaper, a personal organizer, or a housekeeper, along with various appliances. Consumers can enter the draw through the Frigidaire website. The promotion also includes a mail-in rebate offer for purchasers of certain Frigidaire products. The contest is being promoted with in-store materials, magazine ads and on the company website. The initiative, which began on Jan. 15 and will run until March 31, was developed by Scratch of Toronto. "Frigidaire understands that life can be demanding," said Stephanie Clarke, the company's marketing director. "Whether it's an extra set of hands to help around the house or appliances that save time and energy, this promotion is a fun way for Frigidaire to help make life easier for time-starved consumers."

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