Frigidaire Canada readies front row contest
By Adnews Staff
Frigidaire Canada of Mississauga is preparing a new promotion called the "Front Load 2 Front Row Sweepstakes." During the initiative, consumers can enter a draw for front row tickets to one of three events: a performance of "Lord of the Rings" in Toronto, the Grand Prix of Canada auto race in Montreal, or a Cirque du Soleil performance in Vancouver. Each prize package will include two tickets to the event, plus airfare, accommodation and spending money. Three other winners will receive Frigidaire front loading washer and dryer sets. The contest will be promoted with magazine ads, online ads and in-store materials. Consumers enter the draw through the company's website at <http://www.frigidairecanada.ca>. The contest will begin on April 1 and run until May 15. The promotion was developed by Scratch of Toronto.