Heart and Stroke Foundation of Ontario hires Publicis
By Adnews Staff
The Heart and Stroke Foundation of Ontario has appointed Publicis Canada its agency of record. The firm won the assignment in a competitive bidding process involving an unknown number of additional contenders. Publicis will now undertake a corporate branding assignment for the foundation that will include the development of an overall communication strategy, a public service campaign and a multi-year brand campaign in Ontario. "Publicis demonstrated a great combination of skills and experience, as well as the commitment required to construct a corporate communications platform that will build our brand in a way that will create an emotional connection with our key audiences," said Laura Graham-Prentice, director of parent brand and health information services at the foundation. "After shortlisting a number of agencies, it was clear that Publicis understood our vision, values and business philosophy."