The Hive gains new strategy director, creative director
The Hive Strategic Marketing of Toronto has hired Neale Halliday as director of strategy. Halliday was most recently national director of communications strategy at OMD Canada. Prior to that, he was chief strategic officer at BBDO Detroit. He has also worked at executive vice-president and head of account planning at BBDO Toronto, deputy head of planning at FCB London and group account planner at BBDO UK, among other positions. The Hive has also appointed Phil Sylver to the position of creative director. He has previously worked at MacLaren McCann, Taxi and Bensimon Byrne for clients including Nike, Telus, Scotiabank, Sony, Microsoft and Bacardi.