Stephen Lewis Foundation retains Wasserman + Partners
By Adnews Staff
Wasserman + Partners Advertising of Vancouver has been retained on a pro bono basis by the Toronto-based Stephen Lewis Foundation. The agency will work to raise awareness of and funds for the foundation’s HIV/AIDS initiatives in Africa. The foundation specializes in community-based based projects that provide comparatively small amounts of money to small local groups fighting the disease. These programs seek to provide care for women with HIV/AIDS, along with support for orphans and grandmothers. Wasserman will create three 30-second television public service announcements, as well as a 60-second cinema commercial. The agency will also develop a print campaign that will break on World AIDS Day, Dec. 1.
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