Torstar Digital introduces Olive Canada Network
By Adnews Staff
Toronto-based Torstar Digital has introduced a new advertising service called the Olive Canada Network. The service is intended to allow media buyers to purchase advertising space on a collection of websites, including Toronto.com, Livedeal.ca, CarCostCanada, Leasebusters, The Car Magazine, NHL.com, Billboard.com, Maxim Online, Baystreet.ca, The Walrus Magazine and CNET. Simon Jennings, general manager of LiveDeal.ca, will take on the addition position of general manager of the Olive Canada Network. “In today's fragmented online media marketplace, it's harder than ever to ensure your advertising shows up on all the best sites,” said Jennings. “The Olive Canada Network simplifies the Canadian online media buy, providing media buyers with access to the best online content in one, easy to reach, reliable location.”