Brother Canada begins balloon tour
By Adnews Staff
Brother International Canada of Dollard-des-Ormeaux, QC has begun a promotional initiative called the “Brother Colour Tour” in support of its various colour laser and inkjet printers. During the promotion, which will run from June 15 to Sept. 15, three hot air balloons coloured red, yellow and blue will fly together over a number of outdoor events in Ontario and Quebec. “With this innovative approach, Brother ensures that it reaches the largest audience possible with the biggest flying billboards in Canada,” says Luc Godard, director of marketing at Brother. The logistics of the tour, including the balloons and their crews, are being managed by Sundance Balloons of Belmont, ON. “This is a ballooning first in Canada,” said Barry McGonigle, president of Sundance Balloons. “No other company has simultaneously flown three balloons at once as a promotional highlight.”