Toronto After Dark Film Festival hires Extreme Group
By Adnews Staff
The Toronto After Dark Film Festival has retained Extreme Group of Halifax to develop an advertising campaign for the event, which will take place from Oct. 20 to 24. The festival will consist of international science fiction, horror and action films. “Obviously this kind of festival offers a great opportunity for an agency to flex its creative muscle in terms of designing an ad campaign and I was pretty much assuming it would be a Toronto agency,” said festival director Adam Lopez. “Then another festival director mentioned the Extreme Group in Halifax and I saw the incredible work they had done for the Atlantic Film Festival and Workers’ Compensation Board, among others.”
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