Headplay hires Venture Communications
By Adnews Staff
Headplay of Los Angeles has hired Venture Communications of Calgary to handle marketing communications for the international launch of a new consumer electronics product. The product, which will be revealed later this year, is intended to enhance the experience of gaming and entertainment. Venture will be responsible for brand development, marketing strategy, research, corporate identity design, packaging design, tradeshow and event management, website construction, advertising and performance measurement. “We have a very unique product that is targeted toward the dynamic, electronic and fashion-conscious entertainment market,” said Dan Lowe, co-CEO of Headplay. “We selected Venture because of their relentless focus on what we expect to achieve with our business goals, and their ability to assist in creatively bringing our advanced entertainment product to market.”