AVON LAUNCHING NEW LIPSTICK
By Adnews Staff
U.S.-based Avon Inc. is introducing a new lipstick to North America in July that the company says helps repair damage the lips caused by the environment. Avon says Beyond Color also makes lips look younger and fuller. In Canada, national print advertising for the product will support the launch. It was created in-house. The ads will feature Olympic rower Kathleen Heddle, a teammate of Olympic gold medalist Marnie McBean who appears in other Avon advertising. Last November and December, Avon tested the lipstick on 20 women in Winnipeg. The city was chosen because it has the coldest winters among all municipalities with populations over 500,000, according to Environment Canada.
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