ADVERTISERS SHYING AWAY FROM TV NETWORKS
By Adnews Staff
U.S. companies will continue to shift advertising dollars from the traditional television networks to other media because the big nets are losing viewers, according to a survey by DeWitt Media of New York. Almost 40% of the marketers surveyed said they plan to shift ad dollars away from the networks. Twenty-eight per cent of them said they would put some of the money into other television outlets. Of that number, 80% said they would switch to national cable networks. Other media mentioned were direct mail, interactive media and computer on-line services.
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