TIRE COMPANY SAYS IT'S THE BEST
By Adnews Staff
Montreal-based Michelin North America (Canada) launched a TV and print campaign in Quebec this week for its Xone all-season tire. The ads feature four tires: one with spikes and chains jutting out, one with suction cups, one made to look like an inflatable cushion and one made of steel. Then it presents the Xone as the best all-season tire on the market. The ads started appearing outside Quebec last week. They were created by DDB Needham Worldwide of Toronto.
« Back Next »
Comments
blog comments powered by Disqus