Outdoor Life Network begins re-branding effort
By Adnews Staff
Specialty channel Outdoor Life Network introduced a new logo and on-air visual style on Sept. 1 as part of an overall re-branding initiative. The logo, which consists of the letters "OLN" in white on a red background, is intended to emphasize the acronym and reflect the "rugged and adventurous spirit of the channel," according to the company. The re-branding effort also includes new event graphics, lower third graphics and program packaging. The new style will also be displayed in the channel's advertising. The visual style, described by the channel as bolder and more intense, is intended to compliment action-oriented programming such as the Tour De France and the Dakar Rally. The visual elements were adapted from materials created for the U.S.-based OLN channel earlier this summer. These were produced by Bird Design of California and Fuel of New York. Additional materials were produced by the station's in-house staff.