Beiersdorf promotes Elastoplast LiquidHealing
By Adnews Staff
Montreal-based Beiersdorf Canada is preparing a campaign to promote a new product called Elastoplast LiquidHealing. The liquid bandage, intended to cover minor cuts and scrapes, comes in a single-use package designed to be used with one hand. A national campaign of television and print advertising, along with in-store materials, will break in September. TBWA is handling the creative, while OMD is undertaking the media buy. Ketchum is providing public relations.
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