Montreal Lexus dealers, Philippe Dubuc begin joint promotion
By Adnews Staff
The Montreal Lexus Dealers Association has begun a promotion called "It's a Wrap for Summer" in association with Canadian fashion designer Philippe Dubuc. From mid-August until the end of September, purchasers of a new Lexus will receive one of 100 pairs of eyewear from Dubuc. These buyers will also be entered into a draw for a $10,000 wardrobe from Dubuc's flagship store in Montreal. The contest is being promoted with print advertising and public relations from Publik Impack + Influence of Montreal. The Montreal Lexus Dealers Association represents four dealers of the automobile brand in the Greater Montreal Area.
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